Meeting Design & Strategy
At Better Meetings, we specialize in Meeting Design & Strategy services that transform your meetings and conferences into engaging, productive, and impactful experiences. Our expert meeting consultants and event strategists work with you to design customized meeting plans that align with your goals and objectives.
Our Meeting Design & Event Strategist services cover a comprehensive range of needs, from conference design and strategic meeting planning to specialized consultations for board and staff meetings. Through our coaching and consulting, we help you create a clear, effective meeting strategy to ensure success. What does our meeting design consulting do for you?
Transforms your wish list into a realistic meeting plan with clear, strong outcomes.
Lets you run a polished meeting or event that saves time, stress, and money.
Adds new ways to make your meeting engaging—even on dry or difficult topics.
Keeps your conference or meeting meaningful by focusing beyond logistics.
Brings fresh ideas and energy from a seasoned partner who offers practical feedback.
Clarifies big goals so your agenda stays focused, realistic, and action-oriented.
Deep Meeting Discovery
We review past agendas, surveys, and interviews to design smarter, more informed events.
Collaborative Planning Tools
Visual platforms like Mural help us co-create and refine strategy and agendas in real time.
AI-Enhanced Planning
We use AI to build agendas that adapt quickly to time, flow, and scheduling limits.
Custom Templates & Tools
We use proprietary templates and processes developed through years of refining what works.
Modern Meeting Techniques
We draw from a deep library of group facilitation tactics that work across sectors, meeting types, and sizes.
Co-Created Agenda Design
Through iterative planning, we shape a meeting that flows and fits your real goals.
Agenda Building Software
Custom software helps us structure timing, sessions, and engagement features.
We tailor our meeting design and event strategy services to meet the unique needs of each client. Whether it’s a comprehensive conference design or an agenda tune-up for an all-hands retreat or board meeting, we work closely with you to develop customized meeting solutions that drive success. We start by identifying your meeting goals and then building an agenda, activities, or tactics to support them. In addition to being your meeting designer, we can also provide facilitation tips, speaker coaching, and materials design to help you deliver the event – or we can facilitate or run the meeting on-site or online as well.
Initial Consultation
Clarify your goals, audience, challenges, and desired outcomes for the meeting or special event.
Discovery & Research
Review past agendas, surveys, and input from attendees or stakeholders.
Working Agenda Design
Sketch out initial flow, timing, activities, and key sessions or speakers.
Collaborative Iteration
Co-develop and refine the agenda, format, and flow with your team.
Final Agenda Build
Finalize agenda with timing, roles, sessions, and supporting elements.
Additional Support
Provide speaker prep, materials design, or facilitation guidance, as needed.
Event Execution
Run the event or support your team behind the scenes as needed.
Post-Event Debrief
Review what worked, what didn’t, and document takeaways and ideas.
We measure the success of our meeting strategy and experience design through:
The client was confident in the design and approach, feeling it met the objectives and expectations.
The event delivered superior results, exceeding what would have happened without a meeting designer.
Attendees found the meeting or event very valuable, considering it a worthwhile use of their time.
Meeting Design & Strategy Services
Conference Design
Improving the conference experience, adding engagement and impact. Includes annual meetings and symposiums.
Ideation and Brainstorming
Help designing creative meetings and sprints that spark fresh ideas and innovative solutions.
Strategic Planning
Consider mission, set goals, align priorities, drive strategy, make decisions.
All-Hands Meetings and Townhalls
Assemblies to discuss important info and address concerns for a group or community.
Staff / Executive Retreats
Retreats to connect, share, and boost alignment, team-building, and long-term vision.
Networking Events
Making valuable connections such as at mixers, networking receptions and buyer-seller events.
Special Event Design
Enhancing the event experience for award ceremonies, galas, immersive experiences, and kickoffs.
Stakeholder and Cross-Silo Meetings
Improving communication and collaboration for departments, teams, or groups.
Staff Meetings
Adjusting the structure and agenda to improve communication and updates so regular meetings are faster and more effective.
Trade Shows and Expos
Events centered on showcasing offerings, forming partnerships, and doing deals.
Roundtables and Summits
Focused agendas to share knowledge among attendees or make decisions on key topics.
Virtual & Hybrid
Adapting a wide variety of meetings and events in the best ways for remote audiences.