Meeting Design & Strategy

At Better Meetings, we specialize in Meeting Design & Strategy services that transform your meetings and conferences into engaging, productive, and impactful experiences. Our expert meeting consultants and event strategists work with you to design customized meeting plans that align with your goals and objectives.
Key Benefits
Our Meeting Design & Strategy coaching and consulting services cover a comprehensive range of needs, from conference design and strategic meeting planning to specialized consultations for board and staff meetings. We help you create a clear, effective meeting strategy to ensure success. What does our meeting design consulting do for you?

Transforms your wish list into a realistic meeting plan with clear, strong outcomes.

Lets you run a polished, professional meeting that saves time, stress, and money.

Adds new ways to make your meeting engaging—even on dry or difficult topics.

Keeps your meeting meaningful by focusing beyond just logistics and details.

Brings fresh ideas and energy from a seasoned partner who offers honest feedback.

Clarifies big goals so your agenda stays focused, realistic, and action-oriented.

Methods & Approach
Ready to Transform Your Meetings?
Service
Customization
We tailor our meeting design and event strategy services to meet the unique needs of each client. Whether it’s a comprehensive conference design or an agenda tune-up for an all-hands retreat or board meeting, we work closely with you to develop customized meeting solutions that drive success. We start by identifying your meeting goals and then building an agenda, activities, or tactics to support them. In addition to the meeting design, we can also provide facilitation tips, speaker coaching, and materials design to help you deliver the event – or we can facilitate or run the meeting on-site or online as well.
Process Overview

Initial Consultation

Clarify your goals, audience, challenges, and desired event outcomes.

Discovery & Research

Review past agendas, surveys, and input from attendees or stakeholders.

Working Agenda Design

Sketch out initial flow, timing, activities, and key sessions or speakers.

Collaborative Iteration

Co-develop and refine the agenda, format, and flow with your team.

Final Agenda Build

Finalize agenda with timing, roles, sessions, and supporting elements.

Additional Support

Provide speaker prep, materials design, or facilitation guidance, as needed.

Event Execution

Run the event or support your team behind the scenes as needed.

Post-Event Debrief

Review what worked, what didn’t, and document takeaways and ideas.

Success Metrics
We measure the success of our design and strategy services through:
Client Confidence in Design

The client was confident in the design and approach, feeling it met the objectives and expectations.

Enhanced Outcomes

The event delivered superior results, exceeding what would have happened without the work.

Participant Satisfaction

Attendees found the meeting or event very valuable, considering it a worthwhile use of their time.

Meeting Design & Strategy Services

The following are typical meeting design types we work on:

Conference Design

Design and coaching for engaging, impactful conferences, annual meetings, and symposiums.

Ideation and Brainstorming

Creative meetings and sprints to spark fresh ideas and innovative solutions.

Strategic Planning

Consider mission, set goals, align priorities, drive strategy, make decisions.

All-Hands Meetings and Townhalls

Assemblies to discuss important info and address concerns for a group or community.

Staff / Executive Retreats

Retreats to connect, share, and boost alignment, team-building, and long-term vision.

Networking Events

Making valuable connections such as at mixers, networking receptions and buyer-seller events.

Special Event Design

Gatherings such as award ceremonies, galas, immersive experiences, and kickoffs.

Stakeholder and Cross-Silo Meetings

Improving communication and collaboration for departments, teams, or groups.

Staff Meetings

Regular meetings to enhance communication and discuss ongoing projects or issues.

Trade Shows and Expos

Events centered on showcasing offerings, forming partnerships, and doing deals.

Roundtables and Summits

Focused agendas to share knowledge among attendees or make decisions on key topics.

Virtual & Hybrid

Adapting a wide variety of meetings and events in the best ways for remote audiences.

What Our Clients Say